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7 Digital Marketing Marketing Trends You Can’t Afford to Ignore

7 Digital Marketing Marketing Trends You Can’t Afford to Ignore I would have written you a shorter letter but I didn’t have the time. This quote ...

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8 Digital Marketing Trends Set to Expire by 2018

When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year &...

3 Ways to Monetize Your Digital Marketing Skills

5 Insights from Gartner Hype Cycle for Digital Marketing & Advertising, 2017 – Smarter With Gartner

Pay attention to artificial intelligence, managing your data, and the relationship between martech and adtech. According to the 2017 Gartner CMO Str...

3 Ways to Monetize Your Digital Marketing Skills

3 Ways to Monetize Your Digital Marketing Skills

You cannot judge a fish by its ability to climb a tree. I took this advice very seriously long back when my mentor told me about it. Thinking about yo...

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SEO for Small Business Owners

Search engine optimisation is the practice of making changes or alterations to your company website, with the aim of improving your page rankings and ...

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Leveraging M.ly in your Influencer Marketing Strategy

Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the...

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5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and mor...

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4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help y...

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A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

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